How to Take Your Email Marketing to the Next Level

Most prospects aren't ready to purchase the first time they contact your business. It is not uncommon for buying cycles to vary between sectors, products and services and that's the reason lead nurturing has become an essential part of your digital ecosystem. Email is the most affordable and efficient method of nurturing leads. In order to have an effective program for marketing via email, it is important that you utilize automation at its maximum potential. The best practices in email is essential to an effective email marketing plan. If you're making use of Constant Contact or Hubspot for email marketing and nurturing leads by email workflows could be an effective way of building relationships with leads and get them to the next stage of their funnel. If you'd like clients to purchase from you, it is essential to stay top of their minds by making sure you are to them several times.Segmenting your email lists will allow you to create specific communications for your target audience. Marketers who have segmented their campaigns have seen a 760% increase in revenue. By segmenting, you are able to create a high degree of personalization by collecting data on individuals who might be keen on your product or service. How 5 How 3

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